Vision 2030
The Informal Economy Development Forum Vision 2030 is a strategic framework designed to strengthen the informal economy through sector leadership, community empowerment, and global collaboration. By 2030, IEDF aims to build a connected ecosystem of entrepreneurs, leaders, and partners working together to create inclusive economic growth.
Key Focus Sectors
Vision 2030 focuses on mobilising leadership across key sectors of the informal economy.
Festivals Sector
Festivals and cultural events are powerful platforms for community engagement, cultural celebration, and economic activity. The Vision 2030 Festivals Sector focuses on promoting festivals that celebrate culture, strengthen communities, and support local economic development. Through collaboration with event organisers, cultural leaders, and community organisations, this sector works to develop festivals as platforms for entrepreneurship, tourism, and cultural exchange.
Agriculture
Agriculture remains one of the most important sectors within the informal economy, particularly in rural communities where small-scale farming supports families and local markets. Vision 2030 supports agricultural entrepreneurs by promoting sustainable farming practices, improving market access, and encouraging collaboration between farmers, cooperatives, and development partners.
Health & Wellness
Health and wellness are essential for building strong communities and productive economies. The Vision 2030 Health & Wellness Sector focuses on promoting health awareness, preventative care, and wellness initiatives while supporting entrepreneurs operating within this space. This sector encourages collaboration between health practitioners, wellness entrepreneurs, community organisations, and development partners.
Leadership Training
Education and skills development are essential for empowering individuals and strengthening the informal economy. Vision 2030 promotes accessible learning opportunities that equip leaders with practical knowledge and skills.
Traditional Leadership & Royal Affairs
Traditional leadership plays a critical role in community development across many African societies. Vision 2030 recognises the importance of traditional institutions and works to strengthen collaboration between community leaders, royal houses, and development organisations. This sector focuses on supporting initiatives that preserve cultural heritage while promoting economic empowerment within traditional communities.
Social Impact
The social impact sector focuses on initiatives that address poverty, inequality, and community challenges while creating sustainable solutions for development. Through Vision 2030, IEDF supports organisations and leaders who are driving positive social change in their communities.
Creative Sector
The Creative Sector celebrates and supports artists, designers, performers, and creative entrepreneurs who drive cultural expression and economic value. Vision 2030 empowers creative professionals by fostering collaboration, market access, and sustainable creative enterprises.
Women Sector
The Women Sector is dedicated to empowering women across Africa by creating platforms for economic participation, leadership development, and community impact. Vision 2030 champions gender equality and supports women entrepreneurs, leaders, and change-makers in the informal economy.
Technology Sector
Technology is a key driver of economic transformation across Africa. Vision 2030 supports technology entrepreneurs and innovators who are leveraging digital tools to solve community challenges, create jobs, and drive inclusive growth across the informal economy.
Sector Leaders
Meet the visionary leaders driving sector transformation across the IEDF network.

Djedji Paul Marie
Vision 2030 Africa Continent Chairperson
Festivals Sector

Mabel Mokou Moche
Africa Head for Agriculture
Agriculture

Mamakoala Pitso
Africa Sector Head Health and Wellness
Health & Wellness

Dr. Mary Otigbu
Global Head of Education and Training
Leadership Training

Thapelo Monageng
Africa Head for Traditional Leadership and Royal Affairs
Traditional Leadership & Royal Affairs

Sabelo Sturman
Africa Head for Social Impact
Social Impact

Rachael Wainaina
Africa Head of Creative
Creative Sector

Lucia Mawedzere
Africa Continent Head of Women
Women Sector

John Wambugu
Africa Continent Head of Technology
Technology Sector
